RESUME
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Personal
info
Even though I did not graduate in the marketing filled in the bachelor's degree, being successful in digital marketing has been my passion since I was in the final year in the bachelor’s degree because the marketing field is one the most challenging and exciting parts. I believe that I chose the wrong bachelor’s degree. Thus, I chose to work in the digital marketing field and study in digital marketing for the master degree to build my career paths in this area.
My degree course has prepared me well for this position, “Digital Marketer”. Throughout the past years, I have taken courses related to marketing and customers’ intention in digital platforms. They are mostly about studying human’s behaviours. I believe that I could apply this knowledge to work in cooperating with other departments, preparing the documents, making the plan, dealing with people management and analyzing customers’ preference, especially in the digital area. I was required to do a lot of research on my course content which required self-motivation, analyzing the information, and the ability to organize and work on a long-term project. Also, I have some working experiences related to digital marketing and e-commerce business and I have the certifications in Facebook Media Buying Profession, Facebook Digital Marketing Associate, Google Search Ads, Google Shopping Ads, and Hootsuite Social Media, which can encourage me to have the knowledge in this area deeper.
Work
experience
Neunerlin Co., Ltd. (July 2021 - Present)
Job Title: Senior Media and MarTeach Optimizer
Level: Senior Level
Business Type: Digital Marketing & Creative Agency (expert in Health and Well-Being industry)
Major Clients: Pfizer (Thailand), Alcon (Thailand), Tiger Brand (Cement - SCG Group), Principal Thailand (Financial Service)
Job Description
- managed and optimize all online media platforms (mostly Facebook and Google)
- communicate and provide the effective suggestion to clients
- run awareness, engagement, traffic, and conversion Facebook and Google advertising campaigns
- coordinate with clients to solve the unexpected problem and provide feedback to the client
- prepare weekly and monthly progress reports and feedback to clients
- prepare information for the project pitching
- monitor social media trends
Achievements
- had the ability to answer and advise customers on time and be able to provide the suitable suggestion to clients
- achieved the effective media performance
- achieved the media performance goals
Touchcore Co., Ltd. (OneChat.ai) (August 2020 - Present)
Job Title: Project Manager (Digital Marketing)
Business Type: Chatbot, Facebook Broadcast Message (an official partner of Facebook Messenger), and Facebook Users' Segmentation Service
Job Description
- Performance Marketing (focused on the number of registration and sales), Google Ads, Facebook Ads
- had the responsibility creating digital marketing campaigns through Facebook and other online platforms (such as Email Marketing, SEM and GDN)
- created online and offline marketing strategies
- monitored, tracked, and analyzed online performances through Google Analytics - prepared
weekly and monthly reports and feedback
- set up tracking coded through Google Tag Manager and Facebook Event Manager
- monitored the results of online advertising
- managed diverse departments (including sales team, content marketing team, and support team) to meet the goals (increasing sales)
- created and analyzed monthly report
Achievements
- increased the number of new users and increase sales
- increased the number of leads and registration
Reason for leaving: the company reduced some benefits and intensives due to the pandemic situation and family issues (related to covid-19 pandemic)
Topvalue Co., Ltd., Bangkok, Thailand (Topvalue.com) (May 2018 – May 2019)
Job Title: Online Marketing Executive (Team Leader)
Business Type: E-Commerce (Retail Business)
Job Description
- Performance Marketing (focused on conversion and sales )
- designed digital marketing plans and campaigns
- launched marketing campaigns and online advertising on Google Ads (SEM, GDN, Shopping Ads), YouTube, Facebook,
Instagram, Twitter, Lazada Ads, Shopee Ads, Facebook CPAS
- coordinated with several IT and electronic brands, for example, Electrolux, Xiaomi
- Media Buyer and Affiliate Marketing: negotiated media’s prices and benefits with external third parties
- monitored, tracked, and analyzed online performances through Google Analytics - prepared
weekly and monthly reports and feedback
- set up tracking coded through Google Tag Manager and Facebook Event Manager
Achievements
- was able to create effective marketing campaigns e.g. 11.11, 12.12 (increased sales by about 30%)
- was able to achieve the target goals of online marketing campaigns (e.g. through FB, Google
Ads, YouTube, Line Official, Email marketing) including the target number of engagements,
impressions, acquisition, conversion sales, and retentions
- was able to create the effective social media contents, which can reach the target engagement,
impression, and acquisition
- was able to manage the effective data analytical system from Google Analytics and Google Tag
Manager
- was able to negotiate the best prices and conditions with external media partners (e.g.
Shopback, Priceza, Thai Mobile, RTB House, Siam-phone, I-price)
- was able to negotiate the best conditions with external e-commerce partners (e.g. Shopee and
Lazada)
Reason for leaving: took a master degree the UK
Topvalue Co., Ltd., Bangkok, Thailand (Topvalue.com) (April 2017 – May 2018)
Job Title: Merchandise Officer (Heath and Beauty Section)
Business Type: E-Commerce (Retail Business)
Job Description
- Merchandiser and Marketing Promotion: Senior Level (focused on sales)
- researched and sourced new cosmetic and beauty products for selling on website, and negotiated
the selling price with suppliers
- selected the best-selling price of products on website and created promotion campaigns
- solved the unexpected problems e.g. damaged products, expired products
- gave the information of products and the most suitable suggestion to customer service
department
- prepared weekly and monthly reports and feedback
- coordinated with several brands, for example, Mille, Verena, Himalaya, Verena
Achievements
- was able to create the effective promotion campaigns (increased sales by about 100% with4
months)
- was able to negotiate with suppliers to receive the best prices and packages
- was successful to create the effective marketing campaigns, achieved the sales target
- was able to contact many well-known beauty product brands and could ask them to sell
products (e.g. Himalaya, Peripera, Verena, Hiruscar)
Reason for leaving: got a job opportunity to rotate the position
Innovative Marketing Communication Co., Ltd., Bangkok, Thailand (April 2016 – March 2017)
Job Title: Social Media Customer Service Specialist
Business Type: Digital Marketing Agency
Job Description
- Managed all online platforms of clients: shift works
- communicated, advised, Promoted and gave the answer for new products of the clients both
Thai and English via social media e.g. Facebook, Twitter (communicate by posting the
comments), Instagram, Emails, and Line (Two of the biggest clients are Thai Airways and
Airports of Thailand PCL)
- sold Products via social media e.g. Facebook, Twitter, and Line (One of the biggest clients is
AloEx Shampoo and Serum)
- created awareness and engagement Facebook advertising campaigns
- wrote content for promoting clients' products and services on social media e.g. Facebook Post
- coordinated with client company to solve the problem and provide the feedback to the client
- prepared weekly and monthly progress reports and feedback to clients
- monitored social media (e.g. forum, Twitter, web board) for the posts related to clients
Achievements
- had the ability to answer and advise customers on time
- was able to sell products of clients through online channels
- created social media contents related to clients’ preferences
Reason for leaving: had some health problems because of shift works
Skills
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MS Office: Word, Excel, PowerPoint
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Google Analytics, Google AdWords
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Facebook Ads Manger
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Makeup Techniques and Cosmetic Personal Knowledge
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Basic HTML, PHP, JavaScript
Languages
- Thai: Native
- English: Business fluent
Education
(1) 2011-2015 BA IN SOCIAL SCIENCE, MAHIDOL UNIVERSITY INTERNATIONAL COLLEGE
Concentration in International Studies, certificates in Southeast Asian Studies and German Language (GPA - 3.13)
Relevant Course Work: Economic Development, Politics, History, Social and Cultural Studies
Independent Studies Topic: The Gender Inequality Effected by Religions and Social Cultures in Thailand
(2) 2019-2020 MSC DIGITAL MARKETING, UNIVERSITY OF SOUTHAMPTON
Major in Digital Marketing (First Class with Distinction)
Relevant Course Work: Marketing, Digital Communication, Technology, Application, Online Advertising, Data Analytics
Dissertation Topic: The Effects of YouTube Advertising and YouTube SEO on Customer Purchasing Decision in Beauty Businesses in Thailand
